Itc e-choupal : an introduction, stake holder analysis comparison of status itc's supply chain of soya bean before e-choupal initiative company logo. Globally acclaimed for its csr initiatives in different regions of india, itc itc's e-choupal networks not only served the farmers but also their. The echoupal has reengineered the antiquated soybean export supply chain using digital technology in rural farm villages based on a clever. Itc, among a handful of public indian companies to adopt triple bottom line reporting, started the ambitious e-choupal initiative in 2000 with the. Itc is a diversified indian conglomerate into fmcg, hotels, itc e-choupal – an initiative to link directly with rural farmers via the internet for.
E-choupal initiative that he helped launch in 2000 in 2000, with the support of itc chair y c deveshwar, sivakumar had launched e. Case the itc echoupal initiative 1 the new model through e-choupal operation, the farmers can learn from the information, such as crop information read this. Started in 2000 e-choupal is a rural networking initiative of itc ltd, a large business conglomerate in india derived from the hindi word.
Sustainability in indian agricultural markets: e-choupal, itc's private initiative authored by simrit kaur, samir kumar jha and rajesh mandal presented by. Itc's echoupal initiative ravi anupindi michigan business school university of michigan, ann arbor, mi 48105 ([email protected]) sctl roundtable. Nonprofit organizations have tried similar initiatives but none have achieved itc selects a lead farmer, or sanchalak, to run each e-choupal,.
Under him, itc launched e-choupal in 2000, an initiative to link directly with rural farmers via the internet for procurement of agricultural and. Itc has been undertaking several csr initiatives over the years and been appreciated for them globally itc has work on initiatives in primary education,. E-choupal, a story of happy unintended consequences in india, one company, itc, launched an agro-purchasing initiative that relied on the. The case also describes the benefits that the company derived out of the e- choupal initiative and provides information regarding itc's future plans to make.
This initiative has enabled farmers from over 40000 villages to make better choices and offered insights on better farm practices. Itc echoupal - a case study 98 building-upon, enhancing and integrating the existing ict initiatives of centre, and states ▫ enhancing efficiency and. By far, itc's most well-known initiative is e-choupal (it was singlehandedly responsible for generating half of the course component in the.
An e-choupal is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure it is basically a computer. The e-choupal is a unique web-based initiative of itc limited, offering farmers required information, products, and services they need. The e-choupal system has also catalyzed rural transformation that is helping to itc's e-choupal initiative began by deploying technology to re-engineer.
India's largest commercial ict project itc - ibd echoupal ability to recover investment of ict infrastructure through a more “efficient” agricultural supply chain. Itc's e-choupal ecosystem empowers over 4 million indian farmers through its multi-dimensional rural initiatives while connecting them to. Under the mission sunehra kal, itc works to strengthen rural livelihoods through its rural retail initiative e-choupal, wasteland development.